Author

W. Joseph Campbell

W. Joseph Campbell

W. Joseph Campbell is a professor of communication studies at the American University School of Communication.

COMMENTARY

An embarrassing failure for election pollsters

By: - November 6, 2020

Election polling is facing yet another reckoning following its uneven-at-best performance in this year’s voting. Although the outcome in the 2020 presidential race remained uncertain the next day, it was evident that polls collectively faltered, overall, in providing Americans with clear indications as to how the election would turn out. And that misstep promises to […]

COMMENTARY

Why Americans are so enamored with election polls

By: - November 2, 2020

The Republican pollster Frank Luntz warned on Twitter and elsewhere the other day that if preelection polls in this year’s presidential race are embarrassingly wrong again, “then the polling industry is done.” It was quite the forecast. While it is possible the polls will misfire, it’s exceedingly unlikely that such failure would cause the opinion […]